Promotion Pushes Big Buttons

Amazing how many emails I'm getting about the promo 101 post.
People say either:

1. thank you for that fabu list--I needed it.
2. it's all bullshit. [I wish these people would give some numbers or somehow back up the AB position]

Not a single "yawn" in the crowd. Why do you suppose it's such an emotional topic? If nothing else good comes from it, the promo thing seems to have inspired PBW. **


**You know that old wheeze about spewing coffee? None came out of my nose, but I did have to allow the used coffee to fall from my mouth back into the cup for fear of choking. Eeewww.


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