Nose as long as a telephone wire.
I put in that last line because it always struck me as odd. Telephone wire?
Anyway, The blondesense blog has a link to a Times article to a new English law
Hotels, restaurants and online shops that post glowing reviews about themselves under false identities could face criminal prosecution under new rules that come into force next year.Businesses which write fake blog entries or create whole websites purporting to be from customers will fall foul of a European directive banning them from “falsely representing oneself as a consumer”.
From December 31, when the change becomes law in the UK, they can be named and shamed by trading standards or taken to court.
The Times has learnt that the new regulations also will apply to authors who praise their own books under a fake identity on websites such as Amazon.
About time. Regular papers are required to mark advertisements. . um, aren't they? (I should know this) If blogs and websites want to gain credibility, it would be great if they had to reveal sources or conflicts of interest.
Heh. Kind of silly because some people will take anyone's advice. I've been at a couple of signings when strangers come up to the table, pick up my book, and ask me, "Will I like this?"
I always say "of course you will!"
I suppose as long as I don't pretend to be someone else, this is not a sueable offense.