Don't anthropomorphize animals. I heard that all the time and believed it for years. Don't put human motivations and intentions into their actions.
Except there's no choice when it comes to emotion and elephants -- because what else can you do? I swear to god, they make human emotional bonds look puny. Go look up Shirley and Jenny and the elephant sanctuary if you haven't seen them already. I'd post the video but I can't find a short copy.