When life hands you lemons, sue life's ass, or beg. Or something
Okay let's say no one's buying your books.** How can you make this into a unique selling opportunity? --Emphasize the exclusive nature of this book. It's a small club! It's a chance to discover virgin territory! Be one of the few, the proud, the readers of this book. --Talk about the rocketing growth of future sales . So in the first month two people bought your book. Next month, make sure you've bullied at least four people into buying. Buy the damn thing yourself if you have to. Your campaign for that month is all about how "my book is taking off!" and "Word of mouth -- means twice the sales!" --Try for the pathetic. Here's your patter: "My dog needs eye surgery and I can't afford it. Hey, you, passing by. Stop and pay attention to wretched me. I want you to pretend that I'm sitting on a street corner with a tin full of change and some really old apples on a tray in front of me. I'm dressed in filthy rags and my hair is a ...